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International Marketing & Brand Management

This course focuses on the performance of business activities, international marketing and brand management, specifically. The international marketing task is made more challenging because of organizational factors and its ability to learn, as a collective. Additionally, there are market differences that must be taken into account if firms are to sell products and services in other countries while making a positive difference in the lives of human and animals.
Attention is also given to brand management, with emphasis on brand meaning. Communication, pricing and community management are some of the topics to be covered. The course aims to develop learners' abilities so they can express a logical understanding of differences across markets. Awareness of and sensitivity towards individual's meaning-making frameworks (culture) generate solutions to the oppotunities available at today's global firms.

access_time 35hrs
date_range ICN Business School, Nancy
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