Markstrat Business Game

Students will experience strategic marketing concepts and tools in highly challenging B2C and B2B environments through Markstrat, a strategic marketing simulation which offers management students and professionals a risk-free platform to test theories and make decisions.

Students will have the opportunity to live the experience as every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising.

access_time 20hrs
date_range January - April
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