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Ciabuschi assignment

For the next class in International Business Strategy with prof. Ciabuschi please read the following cases:

  • "Loccioni"
  • "Globalization a Caution Tale"
  • "Philips Vs. Mathushita"

Every groups should send in a PPT on the "Globalization: A Caution Tale" paper by Tuesday March 17th 1pm the latest to Tutor MIEX, the questions are available on the course page.

Group 12 will present online their PPT of the paper Globalization: A Caution Tale.
Group 5 will present Loccioni case (questions related to the case are in the course page).


Remote Assignments

  1. International Business Strategy assignment for Prof. Ancarani's course. Please find in the course webpage two cases (Illy Gourmet and Louis Vuitton) to be thoroughly studied. With regards to the Illy Case study please answer the points listed in the assignment by using 1 PowerPoint slide for each point. Please return your answers to by Friday March 6th 1pm CET.
  2. International Business Strategy assignment for Prof. Ciabuschi's course. You will be sent, via email, an assignment to be completed at home. The assignment, along with instructions and deadline, will be emailed to you later today. Assignment deadline is set for Tuesday March 10th 3pm CET.
  3. MARKSTRAT. The session scheduled for Thursday March 5th will be held in remote mode. Please be ready to have a steady internet connection on Thursday March 5th, from 9.30am to 1.30pm CET in order to play the business game. Tuesday March 3rd  you will receive detailed information on how to attend the session, in the meantime please organize your teams to collaborate together in person or online, according to the members’ location.
  4. Industrial Economics Exam. This exam will be carried out by students in remote mode. We will email the exam and instructions on Friday March 6th at 10am CET and you will have 2 hours to complete and email back your exam, no exceptions. A memo with more detailed instructions will follow next week.

International Economics prof. Bolatto lessons

For the International Economics class of Wed. Feb. 12th, prof. Bolatto suggests to have a hard copy of his slides, for a better lesson experience. This lecture material could be found in the International Economics course page.

International Economics

International Economics class: Wed. Jan. 22nd: please read in advance the material available in the course page

Markstrat assignment

Read chapters 1 to 4 of the Participant Handbook, to be prepared for the next lesson on January 29th.

2019-2020 Project Management

This course will include theoretical and practical sessions, including group exercises, that are aimed to provide an overview on the complexity of the Project Manager role in modern organization as well as provide specific practical tools to manage a project for attaining time-cost-performance objectives.

The course is inspired by the PM BoK (Body of Knowledge) from the Project Management Institute.

2019-2020 Markstrat Business Game

Students will experience strategic marketing concepts and tools in highly challenging B2C and B2B environments through Markstrat, a strategic marketing simulation which offers management students and professionals a risk-free platform to test theories and make decisions.

Students will have the opportunity to live the experience as every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. 

Each team’s actions will have direct consequences on the market, thus competitive analysis is fundamental. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.