For the next class in International Business Strategy with prof. Ciabuschi please read the following cases:
Every groups should send in a PPT on the "Globalization: A Caution Tale" paper by Tuesday March 17th 1pm the latest to Tutor MIEX, the questions are available on the course page.
Group 12 will present online their PPT of the paper Globalization: A Caution Tale.
Group 5 will present Loccioni case (questions related to the case are in the course page).
For the International Economics class of Wed. Feb. 12th, prof. Bolatto suggests to have a hard copy of his slides, for a better lesson experience. This lecture material could be found in the International Economics course page.
International Economics class: Wed. Jan. 22nd: please read in advance the material available in the course page
Read chapters 1 to 4 of the Participant Handbook, to be prepared for the next lesson on January 29th.
This course will include theoretical and practical sessions, including group exercises, that are aimed to provide an overview on the complexity of the Project Manager role in modern organization as well as provide specific practical tools to manage a project for attaining time-cost-performance objectives.
The course is inspired by the PM BoK (Body of Knowledge) from the Project Management Institute.
Students will experience strategic marketing concepts and tools in highly challenging B2C and B2B environments through Markstrat, a strategic marketing simulation which offers management students and professionals a risk-free platform to test theories and make decisions.
Students will have the opportunity to live the experience as every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising.
Each team’s actions will have direct consequences on the market, thus competitive analysis is fundamental. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.