Download here the GRADES Field Work Activity
Retake session in International Economics: Monday May 23rd at 4pm CEST
Retake session in Industrial Economics: Wednesday May 25th at 4pm CEST
Retake session in International Finance Friday May 27th at 4pm CEST
For the MIEX Kick-off meeting, join the Teams here
Students will experience strategic marketing concepts and tools in highly challenging B2C and B2B environments through Markstrat, a strategic marketing simulation which offers management students and professionals a risk-free platform to test theories and make decisions.
Students will have the opportunity to live the experience as every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising.
Each team’s actions will have direct consequences on the market, thus competitive analysis is fundamental. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.
This course provides an advanced management accounting framework for understanding and improving business performance; analyzing business cost, their drivers and their contribution to value creation and managing cost at the value chain level.
This course will include theoretical and practical sessions, including group exercises, that are aimed to provide an overview on the complexity of the Project Manager role in modern organization as well as provide specific practical tools to manage a project for attaining time-cost-performance objectives.
The course is inspired by the PM BoK (Body of Knowledge) from the Project Management Institute.