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Zammit Alessandra

Zammit Alessandra


Associate Professor of Marketing at the University of Bologna

Alessandra Zammit is an Associate Professor of Marketing at the University of Bologna. Her expertise range in issues pertaining to consumer choice and content effects; social norms; choices of customization and aversion to extremes; evolving preferences in a dynamic entry of new products; the effect of compromise and the theory of levels of representation; propensity to planning; techniques of meta-analysis and structural equation modeling. She received her PhD in Marketing from the University of Bologna and was a Visiting Professor at Fuqua School of Business, Duke University. 

Zammit Alessandra Courses